The multimedia program s2 developed provides advisors with the competitive advantage Protective originally envisioned. It offers them the tools to master the intricacies of the Social Security program, along with the collateral and online support needed to help explain the government program to their clients and to use that expertise in prospecting efforts.
With educational brochures written for use by both clients and advisors, along with pre-packaged seminar presentations—from invitations and a presentation script to workbooks and annual check-up mailers—s2 wrote and designed all of the collateral needed to support Protective's comprehensive program on Social Security. s2 then developed the content for and designed an online education hub, which includes an interactive planning tool for use by advisors during their client meetings.