In the first two months after the program's soft launch, it was promoted to about 14,000 advisors through e-blasts and presentations at industry conferences where it drew standing-room-only crowds. Visitors to the dedicated microsite averaged
2-3 minutes on the site. But more significantly, 40 percent were return visitors. For further indication that advisors found the program useful, Protective's wholesalers reported a steady stream
of requests for help in presenting client seminars on the topic with the s2-created material.
